In regards to keeping in touch with current and former customers, have you searched for them and added them to your network? I'd like to kindly suggest adding more of a summary about your company on your LinkedIn profile. I see that you have been working on keeping your company website current and updated.
Hi Julie, I gave myself linkedin as my class homework. I had the idea to add all of my former and current clients to my network. Not surprisingly, most of them are not on linkedin, but I'm still adding whoever I can. It's nice to reconnect with people I've helped over the years. Then, I will send out a request for recommendations. Then, I will respond to at least 1 related question per week to showcase my expertise. I've also joined some groups. I improved my profile (I think so anyway) and added a link to request my special report. I have gotten some requests and even got a client from it.
Both your comments here are great starting points. It is very important that you complete your profile - when you go out and ask people to join your network they first look to see if they recognize your name and then go to your profile to decide if you are a valuable connection for them. No sense in driving attention to a profile that isn't complete, don't you think?
SO once your profile is complete the next step is to import your connections. Sure not many of them may be online, but send invitations to those who are.
Once you have a few connections, start looking through the connections of your friends to see if they know people you know, and invite those folks to become your connections (if you know them) or send an introduction request (if you don't know them, but want to get to know them). This is a good task to do every other week, as networks grow and change.
Now that you have a completed profile, and have built a network, get out and start using the advanced people search. This tool is my "secret sauce" for LinkedIn success. The fields to use are title, industry, distance in every search. What you type in these fields is up to you - if your strategy is to build peer relationships, search for people with titles like yours and check off your industry. Make sure you use the geographic filter so you see results in your neighborhood before those on the other side of the country. If your goal is to find more clients, search for the type of job title your client "decision maker" would have (past & present - this way you'll see folks whose title has changed but they are still in touch with this role) and then add some industries to filter the results down - add the geographic filter and voila - prospects!!
One last thing - when you are getting ready to invite new connections from searches.... people with less than 50 connections typically are just getting started, and may not be as responsive as say, someone with 100 connections (because they had to work to get there). Set your expectations accordingly!
I get asked this question quite often, so I felt it worth answering here on the forum.
"Really enjoyed your class last week. I have completed the general information necessary to format my profile. I have asked 5 trusted colleagues/clients to recommend me, however some are calling with the following question: Q: If a company or person joins my network and recommends me, does everyone have access to their email and information?"
Your information is as private as you choose. Let's go over some of the areas where you tell LinkedIN what to reveal and what to keep private (note that I will copy this content from the LinkedIN website):
This from: http://learn.linkedin.com/profiles/#privacy What type of messages will you accept?
Choose Introductions and InMail if you’re open to receiving most kinds of relevant opportunities. Only accepting Introductions means that when you are contacted about an opportunity, it will have to be approved and forwarded to you by a trusted connection.
Opportunity Preferences
Choose the kinds of opportunities you would like to be contacted by other members of LinkedIn about. For example, if you are not open to leaving your job or doing free-lance, you might uncheck Career opportunities, Consulting ventures, and Expertise requests, but leave the rest so you can get back in touch, find out about business deals, and be contacted by people who want to work with/for you.
Advice to users considering contacting you
Include comments on your availability, types of projects or opportunities that interest you, and what information you’d like see included in a request. To avoid unwanted contacts, do not include contact information, since your response will be visible to your entire network. Details of what fellow LinkedIn users and non-LinkedIn users can see along with how you can control this is found in the Privacy Settings
Connections Browse
Do you want your direct contacts to be able to see who else you are connected to? You can choose to show or hide your connections, but users will always be able to see any shared connections.
Profile Views
What do you want other LinkedIn users to know when you view their profiles? Control what details show up in the “Who’s Viewed My Profile” module on their LinkedIn homepage.
Profile and Status Updates
Do you want to let your connections know when you update your status, make a significant change to your profile, or recommend a person or service?
Advertising
Control whether you receive targeted advertising (based on non-personal information) on selected partner sites.
Viewing Profile Photos
Only want to see certain profile photos as you browse LinkedIn?
Service Provider Directory
Are you a service provider that has received a recommendation, but don’t want to appear in the Service Provider Directory?
I hope this helps to illustrate that being a member of LinkedIN can be as public or as private as you the user choose. I don't know of any other services that provide this level of privacy, which is why I recommend it so much to professional users.
Hi Julie, In regards to
Hi Julie,
In regards to keeping in touch with current and former customers, have you searched for them and added them to your network? I'd like to kindly suggest adding more of a summary about your company on your LinkedIn profile. I see that you have been working on keeping your company website current and updated.
linkedin
Hi Julie, I gave myself linkedin as my class homework. I had the idea to add all of my former and current clients to my network. Not surprisingly, most of them are not on linkedin, but I'm still adding whoever I can. It's nice to reconnect with people I've helped over the years. Then, I will send out a request for recommendations. Then, I will respond to at least 1 related question per week to showcase my expertise. I've also joined some groups. I improved my profile (I think so anyway) and added a link to request my special report. I have gotten some requests and even got a client from it.
Prospecting on LinkedIN
Hi Julie,
Both your comments here are great starting points. It is very important that you complete your profile - when you go out and ask people to join your network they first look to see if they recognize your name and then go to your profile to decide if you are a valuable connection for them. No sense in driving attention to a profile that isn't complete, don't you think?
SO once your profile is complete the next step is to import your connections. Sure not many of them may be online, but send invitations to those who are.
Once you have a few connections, start looking through the connections of your friends to see if they know people you know, and invite those folks to become your connections (if you know them) or send an introduction request (if you don't know them, but want to get to know them). This is a good task to do every other week, as networks grow and change.
Now that you have a completed profile, and have built a network, get out and start using the advanced people search. This tool is my "secret sauce" for LinkedIn success. The fields to use are title, industry, distance in every search. What you type in these fields is up to you - if your strategy is to build peer relationships, search for people with titles like yours and check off your industry. Make sure you use the geographic filter so you see results in your neighborhood before those on the other side of the country. If your goal is to find more clients, search for the type of job title your client "decision maker" would have (past & present - this way you'll see folks whose title has changed but they are still in touch with this role) and then add some industries to filter the results down - add the geographic filter and voila - prospects!!
One last thing - when you are getting ready to invite new connections from searches.... people with less than 50 connections typically are just getting started, and may not be as responsive as say, someone with 100 connections (because they had to work to get there). Set your expectations accordingly!
Rebekah King
Social Media Maven
714-727-5882
www.rebekahking.com
Privacy on LinkedIN
I get asked this question quite often, so I felt it worth answering here on the forum.
"Really enjoyed your class last week. I have completed the general information necessary to format my profile. I have asked 5 trusted colleagues/clients to recommend me, however some are calling with the following question: Q: If a company or person joins my network and recommends me, does everyone have access to their email and information?"
Your information is as private as you choose. Let's go over some of the areas where you tell LinkedIN what to reveal and what to keep private (note that I will copy this content from the LinkedIN website):
This from: http://learn.linkedin.com/profiles/#privacy
What type of messages will you accept?
Choose Introductions and InMail if you’re open to receiving most kinds of relevant opportunities. Only accepting Introductions means that when you are contacted about an opportunity, it will have to be approved and forwarded to you by a trusted connection.
Opportunity Preferences
Choose the kinds of opportunities you would like to be contacted by other members of LinkedIn about. For example, if you are not open to leaving your job or doing free-lance, you might uncheck Career opportunities, Consulting ventures, and Expertise requests, but leave the rest so you can get back in touch, find out about business deals, and be contacted by people who want to work with/for you.
Advice to users considering contacting you
Include comments on your availability, types of projects or opportunities that interest you, and what information you’d like see included in a request. To avoid unwanted contacts, do not include contact information, since your response will be visible to your entire network. Details of what fellow LinkedIn users and non-LinkedIn users can see along with how you can control this is found in the Privacy Settings
This from http://learn.linkedin.com/settings/
Connections Browse
Do you want your direct contacts to be able to see who else you are connected to? You can choose to show or hide your connections, but users will always be able to see any shared connections.
Profile Views
What do you want other LinkedIn users to know when you view their profiles? Control what details show up in the “Who’s Viewed My Profile” module on their LinkedIn homepage.
Profile and Status Updates
Do you want to let your connections know when you update your status, make a significant change to your profile, or recommend a person or service?
Advertising
Control whether you receive targeted advertising (based on non-personal information) on selected partner sites.
Viewing Profile Photos
Only want to see certain profile photos as you browse LinkedIn?
Service Provider Directory
Are you a service provider that has received a recommendation, but don’t want to appear in the Service Provider Directory?
I hope this helps to illustrate that being a member of LinkedIN can be as public or as private as you the user choose. I don't know of any other services that provide this level of privacy, which is why I recommend it so much to professional users.
Cheers,
Rebekah
Rebekah King
Social Media Maven
714-727-5882
www.rebekahking.com
Thanks for the tips,
Thanks for the tips, Rebekah. I've scheduled "tech time" this afternoon and will be trying some of the advanced searching techniques.
Markell